Google India released a online advertisement that has you reaching for a tissue. The 3-minute mini-movie tugs at viewers heartstrings by telling a tale of two elderly men, one in India and one in Pakistan, who had been childhood best friends. Separated by the partition of the two countries, the men had been out of touch for 66 years. With the help of the India-based mans granddaughter, and of course Google search, the two men are brought back together for an emotional reunion.
The video went viral on social media in the two countries with over 2.5 million views, receiving comments like:
“Google brought nations together in 3 minutes 32 seconds. The politicians of both countries couldn’t do this in 66 years,”
“Wonderful campaign highlighting all the similarities and shared experiences instead of the differences,”
The campaign was developed with hopes to further push its products in India, such as Google Chrome, Google Search, and Google Maps – on both desktop and mobile.
I find that emotional advertisements are very effective in catching my attention and are usually the ones that resonate with me the most. I almost forgot that it was an advertisement for Google because the story line had me captivated. It definitely shows people how effective Google can be in doing pretty much anything you want.
Did the advertisement trigger an emotional response out of you, or do you find the story line a little too far fetched?
Do you think this was a risky move for Google to advertise on the sensitive topic of the India-Pakistan history?