McDStories turns into a McDistaster

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People either have a love or hate relationship with McDonalds. Although they possess many customers who are brand advocates, they also have many haters.

This became apparent in their twitter campaign, where they launched the hashtag #McDStories with promoted tweets, hoping that their brand advocates would write in, expressing their feel good stories about McDonalds.

This was a risky move for McDonalds. They have already taken a lot of heat from the myths about their quality of their food, and the Twitter campaign just escalated it. People began using the hashtag as a medium for their McDonald horror stories:

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The campaign was quickly pulled once they saw the responses. According to Rick Wion, McDonalds social media director, there were 72,788 mentions of McDonald’s overall that day so the traction of #McDStories was a tiny percentage (2%) of that. However, due to the nature of crowd sourced content, it never fully disappeared. The hashtag #McDStories still lives on twitter today.

Personally, I do not eat much at McDonalds. But when I do, I know what to expect – greasy, fattening, poor quality food. What do you expect when your whole meal comes out to less than $3.99? Yes, I believe that the idea behind the Twitter campaign was poorly chosen, and the McDonalds bashing to this extreme could have been easily avoided. But this does not drive me to choose another fast food, say Wendy’s or Burger King, over McDonalds instead. I believe if any fast food place were to launch a similar campaign, their results would be the same.

For the McDonalds lovers – Does seeing these tweets make you less likely to grab your next lunch at McDonalds?

Are your #McDStories heart filled or horror filled?

Thoughts?

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10 thoughts on “McDStories turns into a McDistaster

  1. Nice article buddy, and nice post. Keep it up

  2. Ana Peterson says:

    MacDonald is not bad if you have limits in visiting it. Once per month shuld make you happier and healthier.

  3. […] McDStories turns into a McDistaster (obeverett.wordpress.com) […]

  4. Cara Tarbaj says:

    I think that it was great for engagement – large companies such as McDonalds are bound to get their fair share of negative comments.

    Thanks for sharing!

    • obeverett says:

      Definitely! Any major corporation is going to have its haters, but they also have the loyal customers to back them up. Unfortunately for McDonalds, they gave people a channel to share their negative comments and people took advantage of it!

  5. elenastiole says:

    This is funny ! I’m following you now.. 🙂

  6. Matt says:

    This is interesting! I have had multiple horrible childhood experiences with McD’s. I had regular nightmares for about a year and a half which consisted of cheeseburgers eating me and chicken McNuggets laughing in a distance. It all started when I didn’t get a toy with my happy meal, and I realized how many calories were in the McDouble.

  7. […] McDStories turns into a McDistaster (obeverett.wordpress.com) […]

  8. Nancy says:

    I wonder if Burger King, Wendy’s or other fast food chains would have had the same reaction as McDonald’s if they did a similar campaign? I feel that McDonald’s is more in the spot light for their poor quality of food.
    As for the tweets, they would definitely make me think twice about what restaurant I choose.

    • obeverett says:

      You raise a good point. Now that I really think about it, I do agree with you. McDonalds does seem to be in the media negatively way more often then the other fast food chains. McDonalds is the largest fast food chain, but it would be interesting to find out why it receives more negativity than Wendy’s and Burger King.
      And yes, those tweets are really disgusting! Although it may not be true that McDonalds “scalds baby chick alive” the associations really turns me off of chicken nuggets!

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